Free SEO Entities Checker: Find the Local Entities Your Competitors Use

Entities in SEO are things Google can identify as unique: a business, a service, a place, a brand, a person or a certification. Google connects pages to these entities through its Knowledge Graph, so pages that name them clearly are easier to understand and match to searches.

Entity based SEO means building pages around the things a topic is about, not only around keywords. For a local business that means naming your services, service areas, equipment, brands and credentials clearly, and backing them with schema.

Keyword SEO targets the words people type. Entity SEO makes sure Google understands what those words refer to. Both work together: keywords bring the match, entities prove the page covers the topic.

They are the real things Google connects to a local business: the services it offers, the places it serves, its address and phone, its brands, credentials and online profiles. Clear entities help Google match your pages to local searches.

You enter your site and up to 5 competitor sites. The tool reads up to 30 pages of each, finds entities in schema, headings and text, and lists the ones that 2 or more competitors use that your site does not.

Yes. There is no signup. You can run 3 checks per day, and each check covers your site plus up to 5 competitors, so add all of them in one go.

Not in this version. Entities are found with clear rules, so every result can be traced to schema, a heading or a text pattern on a page. A Google Natural Language option with salience scores is planned for a later version.

No. Add only the services, places, brands and credentials that are true for your business. A gap is a prompt to check your content, not a list to copy.

Up to 30 pages per site, found from the sitemap and internal links. Service, location, area and about pages are read first because they hold most local entities.

Entities are specific things Google can identify, like a service, a city, a brand or a certification. Semantic words are the related phrases that show a page covers the whole topic, like energy bills or same day service. The tool checks both.

Yes. After each check, phrases that competitors use in their page copy are counted for that niche. Once a phrase has been seen on 5 different websites, it becomes a learned term and is checked for every later user in that niche. Only phrases and counts are stored.

Yes. Type or pick from all 4,038 Google Business Profile categories. If you leave it empty, the tool detects your niche from your schema and page content.

Yes. The CSV lists every entity with its category, status, how many competitors use it, your page count, where to add it and a Done or Pending column you can update as you work.