Website NAP Consistency Checker

NAP stands for name, address and phone number. NAP consistency means those three details read the same on your website, your Google Business Profile and every directory that lists you. When a plumber moves shops but his old address still sits on Yelp and in his site footer, customers and search engines get two answers. Consistency removes that doubt.

Yes, though mostly as trust and housekeeping, not a magic ranking lever. Google says it wants accurate business information everywhere. A wrong phone on one page loses calls today, whatever it does to rankings. I treat a clean NAP as table stakes. Fix it once, then spend your time on reviews, photos and strong service pages.

No. This checker treats common abbreviations as the same, so Blvd and Boulevard, Ste and Suite, W and West, and # 100 and Suite 100 all match. It still shows them in amber so you can pick one style. Real mismatches are things like a different street number, a missing suite or another ZIP code, and those show in red.

Up to 50 pages per run. It starts with your sitemap, puts contact, about and location pages first, then follows links from your home page. It stops after about 25 seconds so the request never times out. If it runs out of time, the report says so and shows the pages it did finish.

They show up as other numbers in red, because the checker cannot tell a tracking number from an old one. That is on purpose. If you use call tracking on landing pages, keep your main number in the footer and in your LocalBusiness schema. A fax line labeled "Fax" next to the number is spotted and shown in amber instead.

Yes. Leave your real street in the form so the tool can spot it if it leaks onto a page, and expect the address to show as not found on most pages. That is fine for a hidden address. Focus on the phone and name results, and make sure your schema does not publish a street you hide on Google.

It should. Schema is a second copy of your NAP written for machines, and it often goes stale after a move because nobody sees it. The checker reads the JSON-LD on each page and compares the telephone, streetAddress, addressLocality, addressRegion and postalCode to your true NAP. If you need fresh markup, build it with our free schema builder.

Claim the listing as the owner, then edit the business info inside that platform. Yelp uses Yelp for Business, BBB uses its business portal, and Facebook uses your Page settings. Some edits need a phone or email check and can take a few days to show. Start with the listings that rank for your business name, since customers see those first.